How Can Sports Teams Raise Money Post-Covid?

Sports clubs across the world are facing significant financial pressure unless they can identify new ways to generate revenue and increase fan engagement. Photo by Charlie on Unsplash

When Manchester United listed on the stock exchange, it gave fans the opportunity to invest and own a part of their favourite team, something every person who supports a sports club dreams of being able to do. Buying your favourite club is possibly one of the most popular ideas for what you would do if you won the lottery. For Manchester United fans though, the joy of owning a share of their boyhood club was…